The Award is granted to Mitchell due to his outstanding commitment and initiative, which are both role models and mirrors to us. After the fall of the Berlin wall, the traffic light men had to fight their way through the city streets because they had to disappear from the cityscape; today, AMPELMANN is a Berlin cult brand well known beyond the city limits. This built path required great perseverance and commitment, and this is why we will always stand besides this kind of initiatives.