iconic brand

Discover more about us

Welcome to the world of AMPELMANN!
AMPELMANN is Berlin’s iconic brand featuring the Eastern “Ampelmännchen” (the two traffic light men). As a city brand we offer innovative products and unforgettable experiences in our capital city. For Berlin tourists, a stop at the Ampelmännchen is a must. And Berlin citizens can experience with us their hometown from a new angle.

Berliner Ampelmann in der Ampel vor dem Fernsehturm

A brand with a history

From traffic light to iconic brand

How did the Ampelmännchen turn into an iconic brand? Read all about the Eastern Ampelmännchen: their history, their rescue and their new life as a Berlin symbol.

Our History

Our Creative office

Behind the scenes

This is where the magic happens. Here, in Berlin Mitte, we create all our products. With lots of love and a unique sense of creativity we imagine and draft new ideas. Learn more about us and take a look behind the scenes!


Berlin insights

Discover Berlin with the Ampelmännchen

As true Berliners, the Ampelmännchen just know the hotspots of Germany’s capital. They intuitively know what is going on and where. Come along and check out some new places and hidden gems of Berlin.

Discover Berlin

<span style="color: #63c75f">Back to school!</span>

Back to school!

Whether for first grader or senior – we have lovingly designed school supplies for a great start to school.

Shop now

Try the new taste

Try the new taste

Right from the start, the FRUCHTGUMMIS have been one of our most popular products. With the specialist HARIBO, we have now further refined the taste and quality. Try the world’s tastiest Ampelmännchen with the new flavors woodruff and cherry.

Try now

<span style="color: #63c75f">Deck chair OFFER</span>

Deck chair OFFER

The sunny days are here – time to relax in a deck chair and enjoy the sunshine together. Get two deck chairs for a special price!

Now available in a set of 2 for only €106.00

To the offer

Product branding

Product branding

AMPELMANN products for events, trade fairs or corporate events with or without individual branding.

find out more

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